R&P: Audience Profile 2 - I Am Legend

I Am Legend. is similar to a Zombie Film, with the use of zombie like creatures who the hero has to fight. this would again attract younger audiences (16-30) due to the violence and the audience that zombie films normally attract. However this film also focuses largely on the post apocalypic world and the drama of the struggle with one man on his own and the battle with his own insanity. This would attract a wider audience, because everybody likes a depressive drama about one mans lone struggle. Because it can be seen as both a drama then a zombie film it would attract both crowds, so a wide audience.

I Am Legend would particularly attract a wider audience because the main character is played by the famous Will Smith, who has been well accomplished actor and musician in the media since the early 90's. This would attract a wide audience because of the wide fan base of Will Smith. One could argue that because Will Smith is a leading black actor he could attract ethic attention of black people.